商务英语函电
《商务英语函电》，作者是龙朝晖、马健美，该书于2013年1月由人民邮电出版社出版。该书主要为培养高职高专学生的职业能力和技能，本书遵循实用性、可操作性原则，结合外经贸业务的特点，选材力求实用、新颖。
- 书名 商务英语函电
- 作者 龙朝晖 马健美 主编
- ISBN 978-7-115-28817-2
- 页数 198 页
- 定价 27.00 元
基本简介
书 名 商务英语函电
丛 书 名 21世纪高职高专财经类规划教材·经济贸易系列
责任编辑 李育民 万国清
印 张 13
字 数 303 千字
页 数 198 页
版 次 第1版第1次
初版时间 2013年1月
本 印 次 2013年1月
首 印 数 -- 册
定 价
内容提要
为培养高职高专学生的职业能力和技能，本书遵循实用性、可操作性原则，结合外经贸业务的特点，选材力求实用、新颖。全书分为6个项目，共14个单元。项目一介绍商务英语函电的基本写作要素及如何建立业务关系;项目二介绍价格谈判，包括询盘、报盘、还盘和受盘;项目三介绍合同签订;项目四介绍付款方式;项目五介绍合同履行;项目六介绍后续管理，包括申诉与理赔，以及解决商事争端。每个单元末尾都附有适量的练习题和综合实训题，以帮助学生巩固所学内容。本书最后还配有总复习题，以便读者在完成本书学习后进行自我检测。
本书提供电子课件、教学大纲、习题集及参考答案、模拟试卷等配套资料，索取方式参见"配套资料索取说明"，本书还有配套的精品课程网站，供读者学习时参考。
本书适合高职高专商务英语专业、国际贸易专业、国际商务专业、涉外文秘专业等学生使用，也可供从事国际商事工作的人员参考使用。
目录
ProjectⅠ Business Development 1
Unit 1 Introduction to English Business Letter Writing 2
Knowledge Objective 2
Skill Objective 2
Warm Up 2
Business Situational Design 3
Specimen Letters 3
Notes 5
Trade Terms and Typical Sentences 10
Practice Training 10
Skill Training 11
Unit 2 Establishing Business Relations 12
Knowledge Objective 12
Skill Objective 12
Warm Up 12
Business Situational Design 13
Specimen Letters 13
Notes 14
Trade Terms and Typical Sentences 17
Practice Training 18
Skill Training 20
Summary of Project 21
Project Ⅱ Price Negotiation 25
Unit 3 Enquiry 26
Knowledge Objective 26
Skill Objective 26
Warm Up 26
Business Situational Design 26
Available the following Integrative DVD GPS 27
Specimen Letters 27
Notes 28
Trade Terms and Typical Sentences 29
Practice Training 31
Skill Training 33
Unit 4 Offer 34
Knowledge Objective 34
Skill Objective 34
Warm Up 34
Business Situational Design 34
Specimen Letters 35
Notes 37
Trade Terms and Typical Sentences 38
Practice Training 40
Skill Training 42
Unit 5 Counter-offer 44
Knowledge Objective 44
Skill Objective 44
Warm Up 44
Business Situational Design 44
Specimen Letters 45
Notes 46
Trade Terms and Typical Sentences 48
Practice Training 49
Skill Training 51
Unit 6 Acceptance of Orders 53
Knowledge Objective 53
Skill Objective 53
Warm Up 53
Business Situational Design 53
Specimen Letters 54
Notes 55
Trade Terms and Typical Sentences 56
Practice Training 58
Skill Training 60
Summary of Project 61
Project Ⅲ Signing Contract 69
Unit 7 Sales Confirmation 70
Knowledge Objective 70
Skill Objective 70
Warm Up 70
Business Situational Design 70
Specimen Letters 71
Notes 74
Trade Terms and Typical Sentences 75
Practice Training 77
Skill Training 79
Summary of Project 80
Project Ⅳ Payment 81
Unit 8 Terms of Payment 82
Knowledge Objective 82
Skill Objective 82
Warm Up 82
Business Situational Design 82
Specimen Letters 83
Notes 84
Trade Terms and Typical Sentences 86
Practice Training 87
Skill Training 89
Unit 9 Letter of Credit 90
Knowledge Objective 90
Skill Objective 90
Warm Up 90
Business Situational Design 91
Specimen Letters 91
Notes 92
Trade Terms and Typical Sentences 94
Practice Training 96
Skill Training 98
Summary of Project 99
Project Ⅴ Fulfillment of Contract 103
Unit 10 Packing 104
Knowledge Objective 104
Skill Objective 104
Warm up 104
Business Situational Design 106
Specimen Letters 106
Notes 108
Trade Terms and Typical Sentences 110
Practice Training 112
Skill Training 114
Unit 11 Shipment 116
Knowledge Objective 116
Skill Objective 116
Warm Up 116
Business Situational Design 117
Specimen Letters 118
Notes 119
Trade Terms and Typical Sentences 121
Practice Training 122
Skill Training 124
Unit 12 Insurance 125
Knowledge Objective 125
Skill Objective 125
Warm Up 125
Business Situational Design 126
Specimen Letters 126
Notes 129
Trade Terms and Typical Sentences 130
Practice Training 131
Skill Training 133
Summary of Project 133
Project Ⅵ Follow up Management 139
Unit 13 Complaints and Claims 140
Knowledge Objective 140
Skill Objective 140
Warm Up 140
Business Situational Design 141
Specimen Letters 141
Notes 143
Trade Terms and Typical Sentences 145
Practice Training 146
Skill Training 148
Unit 14 Settlement of Dispute 149
Knowledge Objective 149
Skill Objective 149
Warm up 149
Business Situational Design 149
Specimen Letter 150
Notes 151
Trade Terms and Typical Sentences 154
Practice Training 156
Skill Training 158
Summary of Project 158
REVISION 160
参考答案 167
主要参考文献 194
配套资料索取说明 195
图书信息1
基本信息
书 名: 商务英语函电
作 者:房玉靖
出版社:清华大学出版社
出版时间: 2009年11月
ISBN: 9787302210412
开本: 16开
定价: 29.00 元
内容简介
《商务英语函电》遵循实用性和可操作性的原则，结合外经贸工作的行业特点和专业英语学习的需要，在选材上注重前瞻性，着眼于行业新理念、新方法、新术语的导入，在编写内容上注重系统性、科学性和广泛性，兼顾不同程度的读者精心设计各模块，涵盖国际贸易实际操作中各个环节的信函写作，力求教学内容与外经贸行业的职业能力要求相一致，与职业标准相衔接。
全书采用模块教学，包含16个模块，首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧，然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。《商务英语函电》适用于高职高专商务英语、国际贸易、国际商务等专业学生使用，也可供从事外经贸和国际商务工作的人员参考使用。
图书信息2
基本信息
作者:孙志祥 主编
ISBN:10位[7810909274]13位[9787810909273]
出版社:苏州大学出版社
出版日期:2007-8-1
定价:28.00元
内容提要
本书共由12个单元和附录组成，每单元均由相关知识与写作指南、示范阅读、常用术语和表达以及交际园地等部分组成。相关知识和写作指南部分适当介绍了与主题相关的专业知识，详细阐述了写作原则和要领。示范阅读部分主要选取了具有代表性的范例供读者阅读与赏析，在阅读中体味与把握写作原则和要领。常用术语和表达部分主要是常见的专业术语和表达方式，供读者查询与记忆。交际园地部分包括翻译、完形填空和案例分析。其中，英汉翻译练习旨在在翻译的同时熟记一些常用句型，汉英翻译练习旨在盘活一些常用词汇和句型;完形填空部分旨在巩固常用词汇结构，增强商务英语语感;案例分析部分重在通过具体商务情形分析磨练在商务语境下应用英语解决实际问题的能力。此外，附录部分主要供教学拓展之用。
图书目录
Unit1IntroductiontoBusinessCommunication
1.1PrinciplesforBusinessWriting
1.2BusinessLetterStyleandFormat
1.3SampleLetters
1.4UsefulTermsandExpressions
1.5CommunicationLaboratory
Unit2EstablishingBusinessRelations
2.1Introduction
2.2CreditEnquiries
2.3InformationtoBeContained
2.4SampleLetters
2.5UsefulTermsandExpressions
2.6CommunicationLaboratory
Unit3EnquiriesandReplies
3.1GeneralIntroductiontoEnquiriesandReplies
3.2BasicPrinciplesforSendingEnquiriesandReplies
3.3StructuresofEnquiriesandReplies
3.4SampleLetters
3.5UsefulTermsandExpressions
3.6CommunicationLaboratory
Unit4Quotations,OffersandCounteroffers
4.1GeneralIntroductiontoQuotations,OffersandCounteroffers
4.2DifferencebetweenQuotationsandOffers
4.3GuidelinesforOffers
4.4GuidelinesforCounteroffers
4.5SampleLetters
4.6UsefulTermsandExpressions
4.7CommunicationLaboratory
Unit5OrdersandTheirExecution
5.1GeneralIntroductiontoOrders
5.2BasicContentsofOrders
5.3RepliestoOrders
5.4SampleLetters
5.5UsefulTermsandExpressions
5.6CommunicationLaboratory
Unit6Payment
6.1PaymentMethodsforIntemationalTrade
6.2ExamplesofTermsofPaymentinContracts
6.3LetterofCredit
6.4SampleLetters
6.5UsefulTermsandExpressions
6.6CommunicationLaboratory
Unit7Packing
7.1GeneralIntroductiontoPacking
7.2PackingContainersUsedinInternationalTrade
7.3Marks
7.4ExamplesofTermsofPackinginContracts
7.5PackingList
7.6LettersonPacking
7.7SampleLetters
7.8UsefulTermsandExpressions
7.9CommunicationLaboratory
Unit8Shipment
8.1TrampandLiner
8.2TransportDocuments
8.3ShippingAdvice
8.4TermsofShipmentinContracts
8.5SampleLetters
8.6UsefulTermsandExpressions
8.7CommunicationLaboratory
Unit9Insurance
9.1Introduction
9.2WritingGuide
9.3SampleLetters
9.4UsefulTermsandExpressions
9.5CommunicationLaboratory
Unit10Complaints,ClaimsandAdjustments
10.1GeneralIntroductiontoComplaints,ClaimsandAdjustments
10.2PrinciplesforMakingComplaints,ClaimsandAdjustments
10.3StructuresofComplaints,ClaimsandAdjustments
10.4SampleLetters
10.5UsefulTermsandExpressions
10.6CommunicationLaboratory
Unit11Contracts
11.1DraftingContracts
11.2SampleContracts
11.3UsefulTermsandExpressions
11.4CommunicationLaboratory
Unit12DocumentationinInternationalTrade
12.1Introduction
12.2CommercialDocuments
12.3TransportationDocuments
12.4FinanceDocuments
12.5OtherDocuments
12.6UsefulTermsandExpressions
Appendix1ForeignTradeLawofthePeople'sRepublicofChina
Appendix2UniformCustomsandPracticeforDocumentaryCredits,UCP600
Appendix3UNConventionofContractsfortheInternationalSaleofGoods
References
图书信息3
基本信息
书名:商务英语函电(高职类)
作 者: 王维平
出版社:机械工业出版社
出版时间: 2013-02-26
ISBN:
978-7-111-41047-8 |
开本: 16开
价: 18.00元
本书配有电子课件
章节目录
Chapter1 Layout of a Business Letter
Chapter2 Establishing of Business Relations
Chapter3 Enquiry,Offer and Counter-offer
Chapter4 Sending of Proforma Invoice
Chapter5 Modes of Modern Communication
Chapter6 Sales Promotion
Chapter7 Terms of Payment
Chapter8 Packing
Chapter9 Insurance
Chapter10 Shipment
Chapter11 Complaints & Claims
参考译文及答案附录
附录A Frequently Used Codes for Country and Area
附录B Commonly Used Telex Abbreviations
参考文献
内容简介
本书是普通高等教育"十一五"国家级规划教材，是省级精品课程"外贸英语函电"的配套教材，是根据高等职业教育"强化
技能，贴近岗位"的特点和要求，在第1版基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商
务谈判、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业，遵循了"
应用性原则"，突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析(常用短语和典型例句、样信)
、小技巧、补充阅读、常犯错误、生词表、行业词汇、信函注释及练习等10个部分。
本书可作为高等职业院校商务英语、国际贸易等相关专业的教材，也可作为在职人员的培训用书，还可作为成人高
校学生的自学用书。
图书信息4
基本信息
书名:商务英语函电
ISBN:780181276
作者:胡鉴明编
出版社:中国对外经济贸易大学出版社
定价:48
页数:477
出版日期:2004-8-1
版次: 1
开本:16开
内容简介
本书特色如下:(1)它能理论联系实际， 比如在付款条件、商品包装和信用证的应用等章节，都有简明扼要的理论分析，让读者对有关事实和做法既知其然，亦能知其所以然。(2)在商务传真(Fax)与电子邮件(E-mail)写作方面，既详细介绍这种最现代化的电子通讯方式的应用知识，又准确地描述它们的特点和特有的写作规格，尤其是对电子邮件的文稿组织，作了深入细致的分析。与课文配套的练习题是选用大量国际商务活动最新的资料和实例编写而成， 以帮助学习者学会掌握这门最现代化的通讯技巧，使本书具有更强的时代感。(3)它还特辟了一章(第19章)，对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如"船长收据""不列入黑名单证明"等等，作归纳、回应式的说明， 以加深读者对外贸单据、金融单证的理解。以上所有这些特点使得本书除了作为教材之外，具有更强的实际应用价值和参考价值，是一本便捷的业务工具书。开本 16开字数 568千字页数 477页
图书目录
PART ONE
Chapter One Introduction
Chapter Two The Layout of Business Letters
Section 1 Introduction
Section 2 Language Style
Section 3 Format of Business Letters
Section 4 Layout of the Common Blocked Lines forBusiness Letters
Section 5 Addressing Envelopes
Chapter Three Establishment of Business Relations and Credit
Status Enquiries
Section 1 Establishment of Business Relations
Section 2 Credit Status Enquiries
Section 3 Useful Expressions
Chapter Four Enquiry and Offer
Section 1 Enquiry
Section 2 Guidelines for Writing Enquiries
Section 3 Reply to Enquiries: Offer
Section 4 Important Notes on an Offer
Section 5 Guidelines for replying to enquiries
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter five Response to Offers
Section 1 Declining an Offer
Section 2 Guidelines for Declining an Offer
Section 3 Conditional Acceptance: Counter-offer
Section 4 Guidelines for Writing Counter-offer Letters
Section 5 Entire Acceptance
Section 6 Guidelines for Writing Acceptance Letters
Section 7 Specimen Letters
Section 8 Useful Expressions
Chapter Six Order Placing &Replies to Orders
Section 1 Introduction
Section 2 How to Place an Order
Section 3 Confirmation of an Order
Section 4 Useful Expressions
Chapter Seven International Business Contract
Section 1 A Brief Introduction to International BusinessContract
Section 2 The Contract Heading
Section 3 The Recitals
Section 4 The Main Body of a Contract
Section 5 The Validation of a Contract
Section 6 Specimens of Contract
Section 7 Useful Expressions
Chapter Eight Terms of Payment
Section 1 Payment Instruments
Section 2 Method of Payment
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Nine Letter of Credit
Section 1 Introduction
Section 2 Parties in a Letter of Credit
Section 3 Contents of a Letter of Credit
Section 4 Categories of Letters of Credit
Section 5 Basic Documentary Procedure of L/C
Section 6 Characteristics of Settlement by L/C
Section 7 Payment Terms in the Contract
Section 8 Specimens of L/C
Section 9 Specimen Letters Concerning L/C
Section 10 Useful Expressions
Chapter Ten Shipment and Ocean Bill of Lading (B/L)
Section 1 Ocean Transport
Section 2 Terms of Shipment in the Contract and theCovering L/C
Section 3 Types of Ocean Bills of Lading
Section 4 Contents of Ocean B/L and Its Making
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Eleven Packing
Section 1 The Importance of Packing in Foreign Trade
Section 2 Packing Terms in Foreign Trade
Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers
Section 4 Packing Marks
Section 5 Packing List & Weight List
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter Twelve Insurance
Section 1 Insurance in Foreign Trade
Section 2 Marine Insurance
Section 3 Types of Coverage
Section 4 Effecting Insurance
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Thirteen Complaints, Disputes and Claims
Section 1 Definition of Complaints, Disputes and Claims
Section 2 Different Types of Complaints, Disputes and Claims
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Fourteen Agency
Section 1 Introduction
Section 2 Relations Between Principal and Agent
Section 3 What to Be Covered in Agency Agreement
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Fifteen Quality Terms
Section 1 Introduction
Section 2 Means to Express Quality
Section 3 Terms of Quality
Section 4 Quality Guarantee
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Sixteen Quantity Terms
Section 1 The Importance of Quantity Clause
Section 2 Units of Measures and Weights
Section 3 The Calculation of the Weight of Goods
Section 4 The Application of Quantity Terms
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Seventeen Commodity Categorization and Price Terms
Section 1 Categorization of Trading Commodities
Section 2 Survey on International Trade Practice
Section 3 Price Terms Commonly Used in International Trade
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Eighteen Business Fax and E-mail Writing
Section 1 Introduction
Section 2 Fax
Section 3 E-mail
Section 4 Useful Expressions
Chapter Nineteen Documentation in International Trade
Section I Introduction
Section 2 Kinds of International Trading Documents
Section 3 Issues Concerning Documents
Section 4 Specimens
Section 5 Useful Expressions
PART TWO
Exercises
Key to Exercises
Reference
图书信息5
基本信息
书名:商务英语函电
原价: 28.50元
作者:王俊
出版社:对外经济贸易大学出版社
出版日期:2011年8月1日
ISBN:9787566301154
页码:220
内容简介
全书围绕商务实践的主要流程分为四个部分，内容包括书信结构、业务磋商、合同履行、和贸易形式。每个部分各自成章，又相互联系，涵盖面广，层次清楚，逻辑性强，在材料的组织上，力争选取反应实践中一些最新变化和做法的材料，增加有益于学习者只是和技能训练题的比重;在内容安排上，尽可能理论联系时间，做到准确精炼，深入浅出，突出实用性和可操作性，以巩固深化所述理论，引导学习者进行训练，让他们熟练掌握各章节的重点与难点。每课都附有生词、短语注释，相关例句和外贸业务中常用的专业词组，有利于学习者灵活运用。练习内容丰富，形式活泼，通过大量训练，提高学习者对商务英语函电的熟悉程度和实际操作能力，为日后正确、流畅、高质量地进行对外商务交流打下基础，因篇幅有限，每封书信我们仅选取正文部分作为教学内容，其他部分未一一给出，特此说明。
图书目录
PART ONE LAYOUT OF BUSINESS LETTERS /1
PART TWO BUSINESS NEGOTIATION / 15
Chapter 1 Establishment of Business Relations / 15
Lesson 1 A Letter from an Exporter / 16
Lesson 2 A Letter from an Importer / 20
Lesson 3 Sales Promotion / 24
Lesson 4 An Invitation Letter / 26
Chapter 2 Enquiries, Offers and Counter-offers / 32
Lesson 5 (A) A General Inquiry / 34
(B) AReply / 34
Lesson 6 A Specific Inquiry / 38
Lesson 7 A Reply to an Inquiry / 42
Lesson 8 Making an Offer / 46
Lesson 9 A Reply to an Inquiry about Insurance / 50
Lesson 10 A Counter-offer on Price / 55
Lesson 11 Acceptance of a Counter-offer / 60
Lesson 12 Declining Request for Price Reduction / 63
Lesson 13 Asking for Payment by T/T / 66
Lesson 14 Declining D/A Payment / 70
Lesson 15 ACounter-offeronPacking / 73
Chapter 3 Conclusion of Business / 82
Lesson 16 An Acceptance Letter / 83
Lesson 17 Placing an Order / 87
Lesson 18 A Reply to an Order / 90
Lesson 19 Sending a Sales Contract / 93
Lesson 20 Counter Signature / 97
PART THREE EXECUTION OF CONTRACT / 105
Chapter 4 Payment / 105
Lesson 21 Urging Payment / 106
Lesson 22 (A) Urging an L/C / 109
(B) Advising Establishment of L/C / 110
Lesson 23 ASampleofL/C / 115
Lesson 24 Asking for L/C Amendment / 120
Lesson 25 Asking for L/C Extension / 125
Chapter 5 Shipment / 130
Lesson 26 Urging Shipment / 131
Lesson 27 Asking for Partial Shipment / 135
Lesson 28 Alteration in Shipping Arrangement / 137
Lesson 29 Sending Shipping Advice / 141
Chapter 6 Insurance / 148
Lesson 30 Covering Insurance for the Buyer / 149
Lesson 31 Applying for Insurance / 152
Chapter 7 Commodity Inspection and Customs Declaration / 157
Lesson 32 Inspection of Imported Food / 158
Lesson 33 Customs Declaration / 161
Chapter 8 Complaints and Claims / 170
Lesson 34 Complaint about Wrong Delivery / 171
Lesson 35 Settlement of a Complaint / 174
Lesson 36 Claim for Damaged Goods / 177
Lesson 37 Claim for Inferior Quality / 181
Lesson 38 Declining a Claim / 184
PART FOUR OTHER TRADE FORMS / 191
Chapter 9 OtherTrade Forms / 191
Lesson39 (A) Asking for Sole Agency / 192
(B)AReply / 193
Lesson 40 Compensation Trade / 196
Lesson 41 Processing Trade / 199
Lesson 42 Joint Venture / 201
Lesson 43 Invitation to Bid / 206
Appendices / 213