经济管理专业英语(第四版)

书号： 1494102 ISBN： 978-7-301-14941-6

作者： 戴贤远 版次： 4

开本： 16开 装订： 平

字数： 313 千字 页数：292 定价： ￥42.00

浏览次数： 3

出版日期： 2016-12-12 丛书名： 大学英语立体化网路化系列教材.拓展课程教材

本教材的课文选自美国着名大学商学院里通用的本科生及研究生的教材，包括个体经济学，总量经济学，货币银行学，国际市场行销学等14个部分。此次修订作者根据教学的需要在每部分之后增加了讨论题等内容。

戴贤远，北京师範大学经济与工商管理学院行销学教授。

PART ONE MICROECONOMICS

The Concept of Utility

How Markets Function

PART TWO MACROECONOMICS

Outlays and Components of Demand

Macroeconomic Policy

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING

Why Sample

Basic Concepts of Hypothesis Testing

PART FOUR MANAGEMENT INFORMATION SYSTEM

Hotel Computer Applications

Word Processing

PART FIVE OPERATIONS MANAGEMENT

Order Processing

Bring Design into the Business

PART SIX MARKETING

Pulling and Pushing Marketing Strategies in a Market—Oriented System

The Many Faces of Personal Selling

PART SEVEN MANAGERIAL FINANCE

Motives for Using Debt

Trade Credit

PART EIGHT ORGANIZATIONAL BEHAVIOR

What Is OBM？

Areas of Application

PART NINE FINANCIAL ACCOUNTING

Elements of the Accounting Model

Accounting Reports

PART TEN MONEY AND BANKING

Sources and Uses of Bank Funds

Instruments of the Capital Market

PART ELEVEN STRATEGIC MANAGEMENT

Company Goals：Survival，Growth，Profitability

Strategic Considerations for Multinational Firms

PART TWELVE INTERNATIONAL ECONOMICS

Free Markets and Growth

New—World Realities and Competitiveness

PART THIRTEEN INTERNATIONAL MARKETING

Advertising Abroad—Creative Challenges

Evaluating Alternatives for International Operations

PART FOURTEEN INTERNATIONAL BUSINESS

The International Rules of Commercial Policy

Foreign Direct Investment

APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT

The Objectives of Firms in Economics

The Maximizing Principle in Economics

An Introduction to the Theory of Economic Growth

Taxation in Western Economics

Application of Probability Concepts in Decision Making

The Learning Organization

The Goal of Financial Management

Global Advertising Regulations

Financial Intermediation：Assets and Liabilities Management in a Profit—Seeking Environment

Qualitative Characteristics of Accounting Information

The Rise of China's Joint Ventures in an Interdependent Global Economy

History of the International Monetary System

International Banking

Trade Policy in Developing Countries

APPENDIX B WORDS， PHRASES， AND TYPICAL EXPRESSIONS

APPENDIX C SAMPLES OF GOOD SENTENCES

APPENDIX D BUSINESS LETTERS

APPENDIX E SAMPLES OF FOOTNOTES

APPENDIX F SAMPLES OF BIBLIOGRAPHIES

APPENDIX G RESUME

APPENDIX H MEMORANDUM

APPENDIX I TRANSLATION