活动产业（Event Industry）是指围绕着特殊活动（Special Event）展开的，由利益相互联繫的、具有不同分工的、由各个与特殊活动相关行业所组成的业态总称。

活动产业涵盖如下活动：

任何支持商业目标的活动，包括管理职能、企业沟通、培训、行销、奖励、雇员关係、顾客关係等，单独安排或与其它活动共同安排。

Any event that supports business objectives, including management functions, corporate communications, training, marketing, incentives, employee relations, and customer relations, scheduled alone or in conjunction with other events.

由或为慈善组织或公益团体创办，以吸引资金、支持或关注，单独安排或与其它活动共同安排的活动。

An event created by or for a charitable or cause-related group for the purpose of attracting revenue, support, and/or awareness, scheduled alone or in conjunction with other events.

把买家和卖家以及感兴趣的人聚在一起，以浏览或销售产品、服务和其它资源给特定的行业或一般公众，单独安排或与其它活动共同安排。

An event bringing buyers and sellers and interested persons together to view and/or sell products, services, and other resources to a specific industry or the general public, scheduled alone or in conjunction with other events.

一次性的或周期性的，免票的或凭票的演出或展示活动，为娱乐的目的而创建，独立安排或与其它活动共同安排。

A one-time or periodic, free or ticketed performance or exhibition event created for entertainment purposes, scheduled alone or in conjunction with other events.

一种文化上的庆祝，可以是世俗的或宗教的，由公众或为公众创建，单独安排或与其它活动共同安排（许多节庆包括在节日的氛围中把买者和卖者聚在一起）。

A cultural celebration, either secular or religious, created by and/or for the public, scheduled alone or in conjunction with other events. (Many festivals include bringing buyer and seller together in a festive atmosphere.)

包含或由政党机关、社团、市政或国家政府实体创立的活动，单独安排或与其它活动共同安排。

An event comprised of or created by or for political parties, communities, or municipal or national government entities, scheduled alone or in conjunction with other events.

一种商业导向的活动，有助于使买者和卖者聚在一起，或者创造产品或服务的知名度，单独安排或与其它活动共同安排。

A commerce-oriented event to facilitate bringing buyer and seller together or to create awareness of a commercial product or service, scheduled alone or in conjunction with other events.

人们为了交流信息、议论或讨论、达成共识或决议、教育，以及建立关係而聚集在一起的活动，单独安排或与其它活动共同安排。

The assembly of people for the purpose of exchanging information, debate or discussion, consensus or decisions, education, and relationship building, scheduled alone or in conjunction with other events.

一种私人活动，只能通过请柬，庆祝或纪念一个文化的（cultural），宗教的（religious），公共的（communal），社会的（societal），或人生里程碑（life-cycle）的时刻，独立安排或与其它活动共同安排。

A private event, by invitation only, celebrating or commemorating a cultural, religious, communal, societal, or life-cycle occasion, scheduled alone or in conjunction with other events.

一种供人参观的，有人参与的活动，包括休闲娱乐的或竞争性的体育运动，单独安排或与其它活动共同安排。

A spectator or participatory event involving recreational or competitive sport activities, scheduled alone or in conjunction with other events.

活动产业由以下角色构成：组织者（主办方）、专业组织者（承办方）、目的地管理公司（DMC）、场地提供商、场地定址商、活动技术提供商、活动设计製作商、活动设施设备租赁商、活动用品提供商、活动服务公司、酒店、餐饮机构、交通部门、接待公司等。